Year One

Industrial Design I - 6 CREDITS -

This course will be composed of two parts which are theoretical part and its practical application. In the first part the students will get the knowledge of basic design concepts that will help them to pass from 2D sketched ideas to a 3D product thus making their designs functional, user friendly and aesthetically appealing using the main principles of composition such as harmony or contrast, dominance or recessiveness, repetition and transparency. In the practical part of the course the students will be asked to develop their own products and will learn the basics of market research, idea and concept generation, usage of scenarios and presentation and basic model making.

Graphic Design I- 6 CREDITS -

The class will focus on basic graphic design principles and projects will be implemented through Adobe Illustrator, Photoshop and InDesign. Students will work on basic design studies, layout organization and proportions. Together with the practical lessons there will be a focus on basic design principles and analysis of design project that can be taken as references. Each assignment will be followed by group critiques that will help to evaluate the projects.

Material theory and Manufacturing processes - 6 CREDITS -

The student will learn about different production methods that are used in traditional and modern factories in order to manufacture small and large scale products. The course also shows that the behavior of materials is directly linked to their usage in design, and how structures and hence functionality of and object may be altered through material choice. Moreover every third lecture the student will be asked to work with a particular material during the lecture hour and provide a work report after the completion of the project

Sketching - 6 CREDITS -

The course will introduce students to the fundaments of drawing, by exploring different approaches and techniques. Included activities will be outdoor sketching on several locations in Florence and practicing at the museums. Each lesson will have a theoretic part with examples slides and demos, as well as a practical part with exercises. The focus will be on interior, industrial and on graphic design. The goal of this course is to provide the students the appropriated tools in order to be able to express their own ideas and concepts on paper. The teaching consists on a learning-by-doing method with increasing difficulty to cover different tasks and different levels of accomplishment. . The instructor will always be at hand for further advices, coaching and guiding students through their projects. A Projector with camera is also available for Video tutorials and live-sketching demonstrations. For the evaluation of each single student a mid-term project and an end-of-the term project will be requested to presented in class with individual and group critiques. the course heavily focuses on developing fundamental skills. No previous drawing experience is demanded, classes are held in English. The main tasks are learning how “to see” better by practicing observational drawing,getting to know the importance of perspective and how to apply it to your design.

3D Graphic Design (3D Studio Max) - 6 CREDITS -

The course will provide students with no starting knowledge enough skills to use Autodesk 3d Studio Max as a professional user, to add photorealistic rendering as tool to express their projects. Students will learn how to navigate through the interface of the software and how to use all different file manager options. Course will be subdivided then in three main areas, which are modeling, materials and rendering. Modeling techniques will include use of standard and extended primitives as well as other parametric objects. Then we will study how to use splines and how to integrate cad drawings inside this 3d software. Modeling includes also very specific tools like modifiers and Boolean operations. Last area to explore into modeling will be how to use editable poly in a designer workflow. Materials is the topic that will give the student the ability to give 3d models the look he has imagined, exploring several parameters and techniques like UVW mapping to reach a photorealistic aspect. In the rendering part of the course we will explore everything related to “take a picture” of previously created 3d models. Students will learn how to set lights in a virtual environment, to simulate both artificial and natural conditions. They will learn how to properly set cameras inside a project and all those complex parameters that will involve final creation a rendered image ready for a professional presentation. During the course, exercises will be given to the students according to their design field. After seven weeks there will be a mid-term exam to check overall level of each class. This course will also have a final project to be developed individually related to the student design field.

Auto C.A.D. - 6 CREDITS -

The course will provide students with no starting knowledge enough skills to use Autodesk softwares as a professional user, to add technical drawing as tool to express their projects. Students will learn how to navigate through the interface of the software and how to use all different file manager options as well as mouse and keyboard shortcuts. Two-dimensional drawing is the foundation of this course. Students will start learning how to use simple tools like LINE, POLYLINE, CIRCLE, RECTANGLE. Then tools and techniques will become more complex and deeper adding operators like COPY, MIRROR, TRIM, EXTEND, MOVE ROTATE and many others. After developing good technical skills this course will drive students to use such commands to create layouts of simple objects first till complete house floorplans. As a professional way to present a project, students will also learn how to properly set and use all printing options to create drawings that will result: detailed, readable and in scale. During the course, exercises will be given to the students according to their design field. After seven weeks there will be a mid-term exam to check overall level of each class. This course will also have a final project to be developed individually related to the student design field.

Art History I- 6 CREDITS -

The course wants to provide the basic tools to understand the meanings of design, in order to create in the students a critical skill and a sensibility necessary to assess the role of design today. The study of design, in particular corporate design, its development and change thorough the past centuries, is a useful way both to explore the past and to make sense of the visual communication of modern life.

Italian Language I - 6 CREDITS -

The course is designed for absolute beginner students and is aimed at developing basic communication skills. A communicative approach will be used. The course will be in Italian. Students will improve the four skills of language learning: reading, writing, listening and speaking. At the end of the course students should be able to understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type; introduce themselves and others and can ask and answer questions about personal details such as where they live, people they know and things they have; interact in a simple way provided the other person talks slowly and clearly and is prepared to help. Grammatical content such as the present tense, the definite and indefinite articles, singular/plural, the demonstrative and possessive adjectives and the prepositions are studied.

Industrial Design II - 6 CREDITS -

This course will be composed of two parts which are theoretical part and its practical application. In the first part the students will learn the relationship of human behavior and ergonomics as applied to product safety. They will study hand ergonomics, hand anatomy, its movements and possible grip types in order to design a hand held object that would be safe, comfortable to use and will not cause any hazard to the user. Following that the students will learn about seating ergonomics so that the seats they design will provide a stable body support that will be physiologically correct and will minimize health problems related to inadequate seating. As a third part will cover the problematics of a manufactured product such as possible misuse, product liability and safety as well as the introduction to the legal protection of the designed product. In the practical part of the course the students will be asked to develop their own products considering the points.

Graphic Design II - 6 CREDITS -

The class will focus on basic graphic design principles and projects will be implemented through Adobe Illustrator, Photoshop and InDesign. Students will work on basic design studies, layout organization and proportions. Together with the practical lessons there will be a focus on basic design principles and analysis of design project that can be taken as references. Each assignment will be followed by group critiques that will help to evaluate the projects.

Italian Language II - 6 CREDITS -

The course is designed for waystage or elementary students and is aimed at improving basic communicative skills. A communicative approach will be used. The course will be in Italian. Students will improve the four skills of language learning: reading, writing, listening and speaking. At the end of the course the student should start being able to understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. very basic personal and family information, shopping, local geography, employment); communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters; describe in simple terms aspects of his/her background, immediate environment and matters in areas of immediate need. Grammatical content such as the present continuous, the “passato prossimo” tense, the future tense and the pronouns are studied.

Art History II - 6 CREDITS -

The course wants to provide the basic tools to understand the meanings of design, in order to create in the students a critical skill and a sensibility necessary to assess the role of design today. The study of design, in particular corporate design, its development and change thorough the past centuries, is a useful way both to explore the past and to make sense of the visual communication of modern life.

Portfolio Projects - 6 CREDITS -

The Portfolio is a professional tool indispensable for career advancement of any designer. It is required to get clients or jobs, to attend special workshops, internships and residencies. In this course, students will acquire all necessary skills necessary to create an efficient, professional and attractive portfolio. This course combines explanations and discussion with hands-on exercises and projects both in classroom and home. The theoretical part consists of learning how process of hiring works, what companies are looking for in applicant’s resume and portfolio. Students will learn best practices of resume writing and portfolio design; multiple examples of student and professional resumes and portfolios will be discussed in class. Graphic design and print production processes will be explained and put in practice. Projects and examples will come in such an order that will permit students to gradually learn the most important

 

*Program may be subject to change in any moment (updated on the 17/09/2019)

Year Three

Industrial Design III - 6 CREDITS -

This course will be composed of two parts which are theoretical part and its practical application. During the theoretical part the students will learn the process of designing, manufacturing, presenting and advertising the brand new product. The lectures will be based on psychological perception so that the products would be affordable, follow functional and aesthetical consistency where the color can used to group the elements or underline a certain function and their elements would have a stable ground figure relationship. In the practical part of the course the students will be asked to develop their own products including 3D models and working prototypes for different user groups such as private or public clients, adults or children. A very big importance will be given on research, idea and concept generation, usage of scenarios and presentations so that the end product could take an important part in portfolio, exposed in a competition, exhibition or eventually presented to a potential client .

3D Graphic III - 6 CREDITS -

The course will provide students with previous knowledge enough skills to use Autodesk 3d Studio Max at its best. Course can be considered a way to integrate all 3d studio max tools into specific projects Course will be based mainly on exercises to be developed both in class and at home. All exercises will explore specific 3d studio topics. Students will learn how to use dynamic objects, to create complex relationships between objects. An important part of this class is to give the student the possibility to easily integrate several softwares into the 3d studio workflow, like Adobe Photoshop integration. It will be explored a particular technique called “rigging” to create movable objects or characters. It will be lastly explained how to use GPU based rendering as active shade or real time production. During the course, exercises will be given to the students according to their design field. After seven weeks there will be a mid-term exam to check overall level of each class. This course will also have a final project to be developed individually related to the student design field.

Photography II - 6 CREDITS -

The course will provide students with previous knowledge enough skills to use Photography as tool to improve the workflow of a designer. Students will go to through a path that will include mainly practical exercises of photography. Students will discover several styles of photography as language by studying contemporary and classical photographers. We will explore basics of how to deliver a certain content or message through a picture. In this class students will also explore tools to modify images like Adobe Photoshop or Adobe Lightroom Classic. During this course there will be several practice sessions in order to fix concepts explained during each lecture. Inside this course an important part will be to also study videography. Students will start understanding what a video is, theory behind it and how to make it in practice. As video editing software they will learn Adobe Premiere Pro. During the course, exercises will be given to the students to be developed during each week. This course will also have a final project where each student, individually, will create a small portfolio of pictures based on one specific topic that follows student interest and a short video.

Italiano V - 6 CREDITS -

The course is designed for waystage students and is aimed at developing more complex communication skills. A communicative approach will be used. The course will be in Italian. Students will improve the four skills of language learning: reading, writing, listening and speaking. At the end of the course the student should be able to understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure; deal with most situations likely to arise while traveling in an area where the language is spoken; produce simple connected text on topics that are familiar or of personal interest; describe experiences and events, dreams, hopes and ambitions and briefly give reasons and explanations for opinions and plans. Grammatical content such as the “imperfetto” tense, the conditional and the pronouns are studied.

Fundamentals of Design and decoration - 6 CREDITS -

This foundation course introduces the fundamentals of design and decorating necessary to create a decorating project. The course introduces the student to color theory, design styles, textiles and basic industry terminology. With the aid of a course project, students follow the order of a real life project, necessary to reinforce the skills taught throughout the course. Students learn how to communicate their design ideas thru different design boards. They then learn to space plan and to create an effective furniture layout, a basic tool of interior decorating. Finally they learn how to select the appropriate furniture, colors and materials needed to finish their projects. At the end students present their projects by using effective presentation skills

3D Graphic IV - 6 CREDITS -

The class will focus on advanced graphic design rules ad principles. The students will research great examples of graphic design to learn how to take inspirations for new projects. During the lessons we will analyze the most important printing techniques and type of binding and folding papers. Visual book and paper samples will be analyzed to learn how to choose the best support for every design concept. Each assignment will be followed by group critiques that will help to evaluate the project.

Interior Design- 6 CREDITS -

The course will be centered on principles and tenets of design and architecture. We will investigate the basic principles that underlie the cultural complexity of architectural design. In order to understand design the course will unravel, in a clear yet conversional manner, the basic principles of architecture such as space, form and their mutual relationships. The examples provided to explain the concepts are going to be across time and geographical boundaries. In a discursive and visual way the course will explain the basic vocabulary of design by examining how form and space (when consciously designed) can be identified in every project and it introduces difficult concepts gradually, step by step. The scope will be to lead the students to consider that design is surely a creative process, but is not coming from arbitrary whims or personal desires and they will be able to analyze critically the built environment. The explanation of principles and tenets of design will start from the analysis of the space in history. From there we will extract the basic ideas and concepts (spatial relationships, proportion and scale, symmetry, hierarchy, metrics, orders, contaminations among the others) and relate them to modern or contemporary design. This will show how forms change during history but many organization and composition principles can survive under different forms and are still used for designing a space.

Management and Business Administration - 6 CREDITS -

The course is designed for students who have never studied economic topics before and offers an introduction to the field of Management with particular attention to the start-up phases of a professional company operating in the Design sector. This then acts as a general basis and foundation on which more focused and concentrated studies can be developed. We want to bring to the students an awareness of what managers do and why their activities are critical to the success of their business. The course will include lectures, class discussions and case studies. We will start introducing the definitions of Business, Needs and Resources. We will describe the Capital Structure and the most common forms of Business Organization used by Design Studios, trying to understand the advantages and disadvantages for each form. The next topic will be Cost Classification: we will study the definition of Cost and the elements of cost for a Business. We will then focus on Taxation, studying its principles and introducing Income, Payroll and Local Taxes, and the most important tax deductions for a Designer. An important part of the semester will be dedicated to Value Added, VAT and VAT registration. At the end of the semester the students should be able use their awareness, overview and understanding of the basic principles of management to evaluate concrete organizational scenarios, management dilemmas and decisions.

Italiano VI -- 6 CREDITS -

The course is designed for waystage students and is aimed at developing more complex communication skills. A communicative approach will be used. The course will be in Italian. Students will improve the four skills of language learning: reading, writing, listening and speaking. At the end of the course the student should be able to understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure; deal with most situations likely to arise while traveling in an area where the language is spoken; produce simple connected text on topics that are familiar or of personal interest; describe experiences and events, dreams, hopes and ambitions and briefly give reasons and explanations for opinions and plans. Grammatical content such as the “imperfetto” tense, the conditional and the pronouns are studied.

Industrial Design IV - 6 CREDITS -

This course will be composed of two parts which are theoretical part and its practical application. During the theoretical part the students will learn the methods of organization of information and will work on UX/UI design that will include iconic representations, control-display relationships and different psychological impacts that the product can have on the end user. Along with the practical assignments where the students will develop their own ready-to-manufacture projects at the end of the course they will submit a graduation project accompanied by a complete research report.

 

*Program may be subject to change in any moment (updated on the 17/09/2019)